7-Minute Wonder
About The Project
(This project focused on marketing and print packaging collaterals.) 7-Minute Wonder is a web roof of topic guides that is dissected into categories of up-to-date societal affairs, including but not limited to:
- Media
- Politics
- Science & technology
- Economics
- Sport & leisure
- Arts and culture
- Health and medicine
- Environment
- International relations
- Liberty & law
Problem
With extremist leaders around the world on the rise, the critical chalenges surrounding truth is becoming more apparent.
The feeble foundations of democracy manifests through extreme polarization of societies vis-à-vis political, socioeconomic, and human rights matters.
Solution
A media website geared to strengthen the foundations of democracy via the concept of explanatory journalism. It aims to incrementally but incessantly empower discourses grounded in civility, factual data, and reasoned analysis.
Primary Target Market
Men and women ages 18-26, in the B middle to C2 lower social classes, & educational attainment of at least 9th grade.
Primary Target Market
Secondary Target Market
Married men and women ages 40-48, in the C1 middle to C2 lower social classes, & with or w/o a diploma, employed formally or informally.
Secondary Target Market
Brochure
Front/Outside
Back/Inside
The Kit Packaging
The packaging features a magnetic enclosure and water-resistant coating.
Front/Back
Front
Back
The Kit Contents (Basic)
This basic kit is curated for a hassle-free note-taking and organizing. The notebook case is sealed by an elastic band to help secure the contents of the sleeve when transported.
Inside/Outside
Notebook, Pens and highlighter, sticky notes
The Debate Kit
This extended kit is curated to support intervarsity tournaments, held by various colleges nationwide. It features the Basic Kit, a reusable water bottle, a lanyard and ID, plus a totebag to house the contents in.
Tournament Package
Infographic
Benefits Of Debating
